Chorus Beer is the first fine English sparkling beer — brewed with Chardonnay yeast in the New Forest, Silver Medal winner at the International Brewing Awards 2026.

Our brief: build a brand platform and go-to-market campaign that repositions Chorus from a category product to a cultural attitude.

The insight was simple — people aren't drinking less because they don't enjoy it. They're drinking less because fewer moments feel worth celebrating. The biggest loss isn't drinking. It's missed moments.

We built the 'Sing Every Moment' platform around this: Chorus as the catalyst for low-pressure celebration. Every small win, every quiet Tuesday, every almost-occasion. Worth marking.